SEO Considered Best Online Marketing Strategy

SEO, also called search engine optimisation has long been considered the better option to paid advertising online. There are several marketing strategies on the internet aside from SEO, some of which you might be familiar with already.

Paid Advertising

There is the fastest and more traditional route of paid advertising. Website owners pay big internet companies with high traffic to post an advertisement on their pages. Ads online are paid for each impression or click. Good placement of paid advertising can be very effective, you can even tailor your ads to attract only a specific demographic. Preferably the demographic that most likely to be your customers. But paid advertising will last only as long as you pay for them.

There are many options for advertising space, smaller niche websites with high traffic will also sell advertising space at more reasonable prices. Find a website that is in line with your own product or service and seek to buy advertising space from them. Online magazines that relate to your own company are also good platforms for advertising and they often sell cheaper advertising space than their hard copy publishing counterparts.

Social Media Marketing

Social media is a new kind of marketing that uses the immense popularity of networking sites like twitter, facebook, pinterest and more. Social networking sites are the word-of-mouth type of marketing of the internet. Your product is pushed by recommendations by users to their network friends. But you can also buy advertising on these websites to increase your exposure on social networking websites.

Companies online build in a share-it button on their websites to encourage free recommendations from their visitors. They keep their website visitors coming back and active with current and new content. Sometimes a video, article or picture will trend on a social networking website, and this is a potentially huge thing for the website where it had been originally taken. Trending articles bring in thousands of visitors within a very short time.

The Benefits of SEO Marketing Strategy

The best thing about SEO marketing is that the effects of good SEO are longer lasting and free. Even after you have paid for a SEO services, the benefits of website optimised for SEO will keep on coming. SEO will mean that your website will come up on the first few pages of search engine results for popular keywords. This is how you know you are getting your money's worth from SEO service companies.

Many SEO marketing companies will give you a money back guarantee if your website does not top the first page of Google results for certain keywords. This is how it should be - only pay for results. The internet could be finicky but there is a good chance your website will stay on top of results for a good long period.